The conceptualization of our innovative strategy merges two worlds — Neuroeconomics and Medicine.
We work with our clients to identify specific health care issues to bring practical solutions.
Our work is enhanced by recruiting leaders in artificial intelligence, expert methodologists and trial designers, behavioral economists, statisticians, front-line health care providers, and students.
Many of our team members are internationally recognized leaders in clinical research, education, and clinical practice.
We've also partnered with the Decision Neuroscience Lab at the University Of Toronto, the Laboratory for Social and Neural Systems Research at the University of Zurich , the Li Ka Shing Institute at St. Michael’s Hospital, Toronto, and the Stroke Outcomes Research Group (SorCan.ca), among others.
To increase awareness about cognitive biases and facilitate optimal decisions of healthcare professionals thru innovative research.
To improve medical education and patients’ experiences and outcomes through innovative research.
To create and evaluate educational interventions targeting health care professionals and patients to overcome therapeutic inertia and status quo
To improve patients’ experiences and outcomes by applying principles from neuroeconomics
To promote the implementation of patient centered outcomes
To identify issues and provide solutions towards a shared decision processes
Making decisions in medical care is a difficult task, involving a variety of cognitive processes. Decision making is defined as the process of examining possibilities, risks, uncertainties, and options, comparing them, and choosing a course of action. Decisions based on erroneous assessments may result in incorrect patient and family expectations, and potentially inappropriate advice, treatment, or discharge planning (eg, longer length of hospitalization, long-term placement, and wasted resources). Rapid and accurate decision making is critical to stroke care, for which several factors have proven effect on outcomes. In brief, there are patient-level, hospital-level, and provider-level characteristics that directly affect stroke outcomes.